Secondo le statistiche di eMarketer relative ai paesi EU-5 dal 2009 al 2015, la penetrazione dei social media in Italia è destinata a raddoppiare, passando dal 30,5% del 2009 al 60,8% nel 2015.

I consumatori, una volta diventati follower di un brand su Twitter, non solo sarebbero più propensi a fare futuri acquisti ma anche a consigliarlo, rispetto ai fan/clienti ai quali è piaciuta la marca su Facebook. Lo rivelano le statistiche di eMarketer per il mercato US.

Ed. Note: From today LinkedIn is now available in Italian, the sixth language version of the site in addition to English, French, German, Spanish and Portuguese. Existing members can access the Italian version of LinkedIn here while new members can sign up here. Here are a few words from Kevin Eyres, who manages our European operations.

Siamo consapevoli che è di fondamentale importanza stringere relazioni nell’ambito professionale. Nel condurre affari, è sempre stato istintivo voler avere relazioni professionali con persone che conosci e di cui ti fidi. Questo è un concetto internazionale essenziale per il business e l’Italia non fa eccezione a questa regola. Oggi, con il lancio della versione italiana di LinkedIn, diventa ancora più semplice per i professionisti italiani gestire online le relazioni professionali e migliorare così la collaborazione tra professionisti.

In Italia, il numero di professionisti iscritti a LinkedIn raggiunge quasi un milione. Lo spirito imprenditoriale degli italiani è in perfetta sintonia con quello di LinkedIn.  Per la risposta appropriata o per il suggerimento adeguato da parte di persone affidabili, LinkedIn si rivela uno strumento perfetto. Infatti, ti consente di metterti in contatto direttamente con altri professionisti che possono condurti al posto giusto.

Con un sempre più crescente numero di italiani online, LinkedIn è il posto dove puoi collegarti a una rete locale di contatti fidati e dove puoi avere accesso a un numero illimitato di collegamenti in Europa e altrove. Sia che tu stia cercando di favorire la tua crescita aziendale o cercando di dare slancio alla tua carriera, partirai sempre in vantaggio.

Ci auguriamo che i nostri attuali membri continuino ad apprezzare il nostro servizio e siamo impazienti di dare il benvenuto a nuovi membri di lingua italiana, sia in Italia che nel mondo.

–

Nota per il redattore: Gli utenti già iscritti possono accedere alla versione italiana di LinkedIn cliccando qui e i nuovi membri possono effettuare l’iscrizione qui.

Google Buzz buttons

Monday, April 12, 2010 | 5:14 PM

 

(Cross-posted with the Official Gmail Blog)

We've seen lots of people using Google Buzz to share interesting links from around the web. To do so, you had to copy and paste the link from one browser window to another — there weren't buttons that made it easy to post to Google Buzz without leaving the site you're on. Savvy sites like Mashable and TechCrunch quickly got creative and implemented their own Buzz buttons, using Google Reader as the backend. But not every site owner should have to hack together their own version of these buttons (and not everyone who uses Buzz also uses Reader), so this morning we're making copy-and-paste Buzz buttons available for anyone to use.

Starting today, you'll see these buttons around the web on participating sites including: The Huffington Post, The Washington Post, Glamour, YouTube, Blogger, PBS NewsHour, TweetDeck, The Next Web, Disqus, Vinehub, SocialWok and Buzzzy. Mashable and Techcrunch have updated their sites to use these new buttons too.

 

A number of sharing platforms, including ShareThis (pictured below), Meebo, Shareholic, AddThis and AddtoAny have also incorporated the Google Buzz button into their sharing functionality, so you'll see Buzz listed as a choice when you go to share something on many other sites around the web as well.

 

If you want to add Google Buzz buttons to your site, just go to buzz.google.com/stuff, configure your buttons with a couple clicks and copy a few lines of JavaScript. Paste this code where you'd like the Buzz buttons to appear and you're all set.

 

And if you'd like to promote your own Google Buzz account, we have a button for you, which allows people to follow you on Buzz right from your blog or website. Here's an example using the Google Buzz team's own Buzz account (clicking it will take you to the Buzz team's profile page and from there you can easily follow our team's posts):

<script type="text/javascript"  src="http://www.google.com/buzz/api/button.js"></script>

You can grab that button code from buzz.google.com/stuff.

By Mussie Shore, Product Manager

 

YouTube introduce "As Seen On" - "Visto su": riconoscimento dei siti e dei blog che contribuiscono alla popolarità dei video.

Monday, March 15, 2010

When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. You could follow any account and be followed by any account. As a result, companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.

We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.

Twitter will be part of our favorite sites!

When we're ready to launch, initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.

Posted by @Biz at 12:25 PM

Dati sull'utilizzo dei media sociali in Italia riportati da Brian Solis:

"Italy

1. Facebook
2. Netlog
3. Badoo

"Leading Network: Facebook

Photos: Access = 43.3% | Users = 9.1m
Social Network Profiles: Access = 35.8% | Users = 7.6m
Videos: Access = 20.9% | Users = 4.4m
Blogging: Access = 19.4% | Users = 4.1m
Micro Blogging: Access = 12.3% | Users = 2.6m"

(The Internationalization of Social Media - Brian Solis)

Link all'articolo di Mashable.

Google presenta e mette in vendita per un periodo limitato capi di abbigliamento ispirati a Google disegnati da 3 giovani stilisti.

(Official Google Blog: Google-inspired designer collections)

Al compimento del 6° anno, Facebook ha superato anche il traguardo dei 400 milioni di utenti.

Lanciato il 04 FEB 2004 con il nome di Thefacebook, come riferisce Wikipedia, oggi Facebook compie 6 anni.

Da oggi è possibile riorganizzare le sezioni del CV sul profilo LinkedIn, trascinandole in alto o in basso per invertirne l'ordine.

Ad esempio, se si desidera per far precedere le esperienze professionali dall'istruzione, come nei curriculum vitae tradizionali, è sufficiente trascinare la sezione 'Education', posizionandola sopra quella delle 'Experience' che appare prima di default e così via.

(Drew Barrymore Announces Engagement on Facebook - Mashable)

Ecco l'abito che Imogen Heap, nominata per 2 Grammys, ha indossato alla cerimonia dei Grammy Awards. La cantante ha inoltre scattato diverse foto che ha pubblicato sull'account @Twitdress, creato per l'occasione.

(Grammys: Imogen Heap Accepts Award Wearing “Twitter Dress” - Mashable)

Ecco come sarà la nuova modalità per la gestione dei contatti su LinkedIn, più facile da sfogliare e da consultare.

(immagine via The LinkedIn Blog » Blog Archive A better way to browse your LinkedIn connections «)

"L’annuncio

“Cercasi studente 18-27 anni per uno stage di 90 giorni da 10mila euro al mese”: questo l’appello fatto Reve-prive.com, una società che si occupa di concorsi on line. Provare a ottenere lo stage non è difficile (ma ottenerlo, c’è da scommettere, sì): bisogna registrarsi sul sito, acquistare dei crediti (per 5 euro) e rispondere a un questionario sul marketing. Il più rapido otterrà lo stage, assicurano dal sito."

Google’s search suggestions for the letter “Q.”

Back in the olden days, the sign that a corporation had hit the big time was when it got a single-letter stock symbol on the New York Stock Exchange. For example, Ford has “F,” AT&T has “T” (for telephone), Citigroup has “C” and U.S. Steel has X (not sure why, but it always has).

On the Web, there’s another way a single letter can enhance a company’s prestige. Go to Google’s home page or browser toolbar and type a single letter into the search box. The search engine will then drop down a list of suggestions, based on overall search activity (you have to have “show suggestions” checked for this to happen in your toolbar). There are 26 sites that have the distinction of being the first suggestion for each letter of the alphabet.

Who are these titans of the Internet era?

A - Amazon
B - Best Buy
C - Craigslist
D - Dictionary.com
E - eBay
F - Facebook
G - Gmail
H - Hotmail [Still? Huh.]
I - IMDB
J - J.C. Penney
K - Kohl’s
L - Lowe’s
M - MySpace
N - Netflix
O - Office Depot
P - Pandora [But way to go, Party City, for nabbing the No. 2 spot.]
Q - QVC [The No. 3 spot is "Quotes about life." Nothing specific, just, you know, life.]
R - Realtor.com
S - Southwest Airlines
T - Target
V - Verizon Wireless
W - Wal-Mart
X - Xbox 360
Y - YouTube
Z - Zillow

Cross-referencing Google’s list with the top suggestions from Microsoft’s Bing search engine yields some interesting discrepancies. On Bing, A is for AOL, B is for Bing (which is either brilliantly meta, or kind of silly), G is for Google (ouch!), I is for IRS.gov, O is for Orbitz, P is for the gaming site Pogo, U is for “UTube” (which redirects you to YouTube), W is for www.google.com (ouch again!), X is for XM Radio, and Y is for Yahoo.

All of Google’s top suggestions for a single letter are sites and companies. No individuals have yet achieved such search stature, although two come close: Lady Gaga and Tiger Woods are Google’s second suggestion for “L” and “T,” respectively. With the publicity they’re both getting, they might crack the list just yet.

Papa: si apre era cyber-preti, web va evangelizzato

Thursday, January 21, 2010

Hi, I'm Josh and I work in the product team at Twitter. One of the areas I'm working on is helping new users get started so they know how to find and discover what interests them. Today we're making the first of many changes here to help people ease into the twitterverse by finding and following accounts that interest them.

Two of the biggest challenges for new users have been finding accounts to follow that appeal to their interests, and finding their friends and colleagues who tweet. Over time, we've learned that by making suggestions of who to follow, we can help users get going more easily on Twitter. In our new design, we're taking some steps to continue to improve this process. Once a user signs up and selects what they're interested in, we show them some accounts that relate to that interest. Next, we help them find their friends and colleagues by checking their address books, and third we give them a chance to search for anyone we or they missed in this process.

We've found that the power of suggestion can be a great thing to help people get started, but it's important that we suggest things relevant to them. We've created a number of algorithms to identify users across a variety of clusters who tweet actively and are engaged with their audiences. These new algorithms help us group these active users into lists of users by interests. Rather than suggesting a random set of 20 users for a new user to follow, now we let users browse into the areas they are interested in and choose who they want to follow from these lists. These lists will be refreshed frequently as the algorithms identify new users who should be suggested in these lists and some that are not as engaging to new users will be removed. We also have a set of "Staff Picks" that are manually selected by Twitter employees as some of our favorites. Given the recent tragedy in Haiti, we've also created a special "Staff Picks for Haiti" to get updated news and content on what's happening there.

We're really excited about this change, and look forward to continually improving the experience for all users to discover the best content and get the most out of Twitter.

Posted by @joshelman at 2:56 PM

Il blog di Twitter ha annunciato la nuova funzione 'Trova risorse che ti interessano' - Cerca persone > Guarda i suggerimenti - che va a sostituire la SUL, lista degli utenti consigliati.

Per ora la suddivisione per categorie è presente solo in lingua inglese.

Il marchio aziendale è ormai diventato sinonimo di ricerca su Internet in inglese.

(Google named 'word of the decade' by American speech scholars - Telegraph)

Il 61% dei tweets è in inglese che è seguito a lunga distanza da tutte le altre lingue.

Twitter in italiano è stato lanciato il 10 dicembre 2009 e questo dovrebbe far crescere la percentuale di utilizzo della lingua italiana che attualmente è inferiore al 4%.

(grafico estratto da ReadWriteWeb - 'Is Twitter a Mental Vacuum?')